12月11日、トランプ米大統領が新たな宇宙開発計画を発表しました。

 それは米国人飛行士を再び月へ送り込むというもの。

 ゆくゆくは月面基地を建設し、火星などへの有人飛行を目指すという構想のようです。

 月の資源を使って宇宙船を建造しようということですね、解ります。

 ワクワクするような話ですが・・・月の資源って、誰のものなのかな?

 火星の土地とか・・・。

 今なら、早い者勝ちということ?

 後々の問題になりそうなことだから、取り決めておいた方がよいと思うなぁ。

 もう、条約とかあるの?

 
 
 CNN.co.jp : 再び人類を月へ、さらに火星目指す トランプ氏が指示
 https://www.cnn.co.jp/fringe/35111788.html







Amazon

月をマーケティングする アポロ計画と史上最大の広報作戦

商品の説明
内容紹介
1961年、ガガーリンの乗ったボストーク1号に人類初の有人宇宙飛行で先を越されたアメリカは、ケネディ大統領の決断により、1960年代のうちに人類を月に送る「アポロ計画」を立てる。
そのための予算は250億ドル。この膨大な金額を国民に納得させるために、史上最大のマーケティング作戦が始まった。
新聞、雑誌、ディズニーのテレビ番組、映画『2001年宇宙の旅』などを通じて、NASAは月面開発を売り込んだ。日本人も驚いたアポロ11号の月着陸テレビ中継や、大阪万博アメリカ館の「月の石」は、こうしたマーケティングの一環だったのだ。
冷戦時代の宇宙開発競争にアメリカが勝利することができたのは、ソビエト連邦にはなかった「マーケティングの力」を最大限に活用したからである。
そして、宇宙開発によって新しい技術が次々と誕生したのと同様に、現代のマーケティング手法についてもアポロ計画が発端になっているものが多い。
「人類がまだ火星に到達していないのは、つまるところ、火星探索事業のマーケティングが失敗に終わったからだろう」(本文より)

マーケティング・PRの専門家であり、宇宙ファンの著者が、これまで語られることがなかった「史上最大のマーケティング作戦」としてのアポロ計画の姿を描きだす。
内容(「BOOK」データベースより)

「アメリカは、1960年代の終わりまでに人類を月に送り、無事に帰還させるという目標のために全力を尽くす―」ジョン・F・ケネディ大統領の宣言どおりアポロ11号が月に到達し、冷戦時代の宇宙開発競争にアメリカが勝利することができたのは、ソビエト連邦にはなかった「マーケティングの力」を最大限に活用したからである。マーケティング・PRの専門家であり、宇宙ファンの著者が、これまで語られることがなかった「史上最大のマーケティング作戦」としてのアポロ計画の姿を描きだす。(Amazon.co.jpより)




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